Terms & Conditions

1. Introduction

1.1. General

1.1.1. This page tells you the terms of use on which you may make use of our website VisionDirect.ie (our “Site”) and the terms and conditions over which we supply any of the products (“Products”) listed on our Site to you, whether as a guest or a registered user (“You”). It also sets out our Privacy Policy which incorporates our Cookies Policy.

1.1.2. Please read these terms carefully before you start to use the Site. By using our Site, you indicate that you accept these terms and that you agree to abide by them. You should print a copy of these terms and conditions for future reference. If you do not agree to these terms of use, please refrain from using our Site.

1.1.3. You will be required to click on the checkbox marked “Accept our Terms and Conditions” before placing an order for Products on our Site. If you refuse to accept these terms and conditions, you will not be able to order any Products from our Site.

1.2. Information about Us

Our Site is operated by and the Products are sold by Vision Direct BV (“us" or "we”). We are registered in the Netherlands KvK number 59729643 and our registered office is at Eduard van Beinumstraat 24, 1077 CZ, Amsterdam, The Netherlands.

1.3. Other Definitions

Data” means collectively all information that you submit to Vision Direct BV via the Site.

Cookies” means a small text file placed on your computer by this Site when you visit certain parts of the Website and/or when you use certain features of the Site. Details of the cookies used by this site are set out in our Cookie Policy.

EU Cookie Law” means the Privacy and Electronic Communications Directive and its applicable national transpositions.

2. Website Use

2.1. Accessing our Site

2.1.1. Access to our Site is permitted on a temporary basis, and we reserve the right to withdraw or amend the service we provide on our Site without notice. We will not be liable if for any reason our Site is unavailable at any time or for any period and we reserve the right to restrict access to some parts of our Site, or our entire Site at any time.

2.1.2. You are responsible for making all arrangements necessary for you to have access to our Site. You are also responsible for ensuring that all persons who access our Site through your internet connection are aware of these terms, and that they comply with them.

2.2. Prohibited uses

2.2.1. You may use our Site only for lawful purposes. You may not use our Site:

  • In any way that breaches any applicable local, national or international law or regulation.
  • In any way that is unlawful or fraudulent, or has any unlawful or fraudulent purpose or effect.
  • For the purpose of harming or attempting to harm minors in any way.
  • To send, knowingly receive, upload, download, use or re-use any material which does not comply with our Content Standards.
  • To transmit, or procure the sending of, any unsolicited or unauthorised advertising or promotional material or any other form of similar solicitation (spam).
  • To knowingly transmit any data, send or upload any material that contains viruses, Trojan horses, worms, time-bombs, keystroke loggers, spyware, adware or any other harmful programs or similar computer code designed to adversely affect the operation of any computer software or hardware.

2.2.2. You also agree not to access without authority, interfere with, damage or disrupt:

  • any part of our Site
  • any equipment or network on which our Site is stored
  • used in the provision of our Site
  • any equipment or network or software owned or used by any third party

2.3. Intellectual Property Rights

2.3.1. We are the owner or the licensee of all intellectual property rights in our Site, and in the material published on it. Those works are protected by copyright laws and treaties around the world. All such rights are reserved.

2.3.2. You may print off one copy, and may download extracts, of any page(s) from our Site for your personal reference and you may draw the attention of others within your organisation to material posted on our Site.

2.3.3. You must not modify the paper or digital copies of any materials you have printed off or downloaded in any way, and you must not use any illustrations, photographs, video or audio sequences or any graphics separately from any accompanying text.

2.3.4. Our status (and that of any identified contributors) as the authors of material on our Site must always be acknowledged.

2.3.4. You must not use any part of the materials on our Site for commercial purposes without obtaining a licence to do so from us or our licensors.

2.3.5. If you print off, copy or download any part of our Site in breach of these terms of use, your right to use our Site will cease immediately and you must, at our option, return or destroy any copies of the materials you have made.

2.4. Reliance on information posted

2.4.1. Commentary and other materials posted on our Site are not intended to amount to advice on which reliance should be placed. We therefore disclaim all liability and responsibility arising from any reliance placed on such materials by any visitor to our Site, or by anyone who may be informed of any of its contents.

2.4.1. We aim to update our Site regularly, and may change the content at any time. Any of the material on our Site may be out of date at any given time, and we are under no obligation to update such material.

2.5. Uploading material to our Site

Any material you upload to our Site will be considered non-confidential and non-proprietary, and we have the right to use, copy, distribute and disclose to third parties any such material for any purpose. We also have the right to disclose your identity to any third party who is claiming that any material uploaded by you to our Site constitutes a violation of their intellectual property rights, or of their right to privacy.

2.6. Viruses, hacking and other offences

2.6.1. You must not misuse our Site by knowingly introducing viruses, trojans, worms, logic bombs or other material which is malicious or technologically harmful. You must not attempt to gain unauthorised access to our Site, the servers on which our Site is stored or any server, computer or database connected to our Site. You must not attack our Site via a denial-of-service attack or a distributed denial-of service attack.

2.6.2. By breaching this provision, you would commit a criminal offence. We will report any such breach to the relevant law enforcement authorities and we will co-operate with those authorities by disclosing your identity to them. In the event of such a breach, your right to use our Site will cease immediately.

2.6.3. We will not be liable for any loss or damage caused by a distributed denial-of-service attack, viruses or other technologically harmful material that may infect your computer equipment, computer programs, data or other proprietary material due to your use of our Site or to your downloading of any material posted on it, or on any website linked to it.

2.7. Linking to our Site

2.7.1. You may link to our home page, provided you do so in a way that is fair and legal and does not damage our reputation or take advantage of it, but you must not establish a link in such a way as to suggest any form of association, approval or endorsement on our part where none exists.

2.7.2. You must not establish a link from any website that is not owned by you.

2.7.3. Our Site must not be framed on any other website, nor may you create a link to any part of our Site other than the home page. We reserve the right to withdraw linking permission without notice. The website from which you are linking must comply in all respects with our Content Standards listed below.

2.7.4. If you wish to make any use of material on our Site other than that set out above, please address your request to help@visiondirect.ie.

2.8. Links from our Site

2.8.1. Where our Site contains links to other sites and resources provided by third parties, whether affiliated with us or not. these links are provided for your information only. We have no control over the contents of those sites or resources, and accept no responsibility for them or for any loss or damage that may arise from your use of them.

2.8.2. This Privacy Policy described in Section 4 does not extend to your use of such websites. You are advised to read the privacy policy or statement of other websites prior to using them.

2.8.3. We cannot give any undertaking, that products or services you purchase from third party sellers via links on our Site, will be of satisfactory quality, and any such warranties are DISCLAIMED by us absolutely. This DISCLAIMER does not affect your statutory rights against the third party seller.

2.9. Content Standards

2.9.1. These content standards apply to any and all material which you upload to our Site and any material appearing on any website which you link to our Site. You must comply with the spirit of the following standards as well as the letter. The standards apply to each part of any material as well as to its whole. All material must:

  • Be accurate (where they state facts).
  • Be genuinely held (where they state opinions).
  • Comply with applicable law in Ireland and in any country from which they are posted.

2.9.2. Material must not:

  • Contain any material which is defamatory of any person.
  • Contain any material which is obscene, offensive, hateful or inflammatory.
  • Promote sexually explicit material.
  • Promote violence.
  • Promote discrimination based on race, sex, religion, nationality, disability, sexual orientation or age.
  • Infringe any copyright, database right or trade mark of any other person.
  • Be likely to deceive any person.
  • Be made in breach of any legal duty owed to a third party, such as a contractual duty or a duty of confidence.
  • Promote any illegal activity.
  • Be threatening, abuse or invade another’s privacy, or cause annoyance, inconvenience or needless anxiety.
  • Be likely to harass, upset, embarrass, alarm or annoy any other person.
  • Be used to impersonate any person, or to misrepresent your identity or affiliation with any person.
  • Give the impression that they emanate from us, if this is not the case.
  • Advocate, promote or assist any unlawful act such as (by way of example only) copyright infringement or computer misuse.

2.10. Suspension and termination

2.10.1. We will determine, in our discretion, whether there has been a breach of these terms of use through your use of our Site. When such a breach has occurred, we may take such action as we deem appropriate.

2.10.2. Failure to comply with these terms of use may result in our taking all or any of the following actions:

  • Immediate, temporary or permanent withdrawal of your right to use our Site.
  • Immediate, temporary or permanent removal of any posting or material uploaded by you to our Site.
  • Issue of a warning to you.
  • Legal proceedings against you for reimbursement of all costs on an indemnity basis (including, but not limited to, reasonable administrative and legal costs) resulting from the breach.
  • Further legal action against you.
  • Disclosure of such information to law enforcement authorities as we reasonably feel is necessary.

2.10.3. The responses described in this policy are not limited, and we may take any other action we reasonably deem appropriate.

3. Sale and Purchase of Products

3.1. Your Status

By placing an order through our Site, you warrant that:

  • you are legally capable of entering into binding contracts;
  • you are at least 18 years old.

3.2. How the Contract is formed between You and Us

3.2.1. After placing an order, you will receive an email from us acknowledging that we have received your order. Please note that this does not mean that your order has been accepted. Your order constitutes an offer to contract with us to buy the Products. 

3.2.2. All orders are subject to acceptance by us, and we will confirm such acceptance to you by sending you an e-mail that confirms that the Product has been despatched (the “Despatch Confirmation”). The contract between us (“Contract”) will only be formed when we send you the Despatch Confirmation. The Contract is made by you with Vision Direct BV in relation to the supply of the Products.

3.2.3. The Contract will relate only to those Products whose despatch we have confirmed in the Despatch Confirmation. We will not be obliged to supply any other Products which may have been part of your order until the despatch of such Products has been confirmed in a separate Despatch Confirmation.

3.2.4. We will notify you when a third party is involved in any transaction you may enter into with us, and we may disclose your customer information related to that transaction to the third party seller.

3.3. Validation of Contact Lens Specification

We do not make recommendations in regards to changing lenses, we may offer alternative lens based on a professional opinion however if unsure you should always visit your optician in store.

3.4. Consumer Rights

3.4.1. You may cancel a Contract at any time within 14 days beginning on the day after you receive the Products. In this case, you will receive a full refund of the price paid for the Products in accordance with our refunds policy (set out in Condition 3.8 below).

3.4.2. All Products are supplied in sealed containers and your right to cancel ceases if the Products become unsealed after delivery.

3.4.3.  To cancel a Contract, you must inform us in writing and despatch the Product(s) to us at Vision Direct, 51 Bracken Road, Sandyford Dublin D18 CV48 within the 14 day period, in the same condition in which you received them (including any packaging apart from exterior delivery packaging to be unopened and unmarked), and at your own cost and risk.

3.4.4. Prior to return you should telephone our Customer Services department on 01 513 4141 to obtain a Returns Authorisation Number and quote this when returning the Product(s).

3.4.5. These provisions do not affect your statutory rights.

3.5. Availability and Delivery

Your order will be fulfilled by the delivery date set out in the Despatch Confirmation or, if no delivery date is specified, then within 21 days of the date of the Despatch Confirmation, unless there are exceptional circumstances. Vision Direct reserves the right to substitute several boxes for one or the other way round, depending on our stock availability, as long as the number of contact lenses delivered is the same as ordered by the client. The customer must report any orders that have not been received within 30 days of dispatch for Ireland orders and within 45 days of dispatch for international orders.

3.6. Risk and Title

3.6.1. The Products will be at your risk from the time of delivery to you.

3.6.2. Ownership of the Products will only pass to you when we receive full payment of all sums due in respect of the Products, including delivery charges.

3.7. Price and Payment

3.7.1. The price of any Products will be as quoted on our Site from time to time, except in cases of obvious error.

3.7.2. These prices include VAT and for orders shipped to the U.K. the supply of dispensing services to you but exclude delivery costs unless expressly stated on the Site in relation to particular products or promotions. The costs of delivery will be shown on the Site at the time you order the Products. Specific sales tax and/or customs duties may be applicable upon delivery depending on the order destination. Orders domestic to Ireland over the value of €150 may incur tax and custom charges. 

3.7.3. Prices are liable to change at any time, but changes will not affect orders in respect of which we have already sent you a Despatch Confirmation. If prices increase prior to your Despatch Confirmation we will contact you for instructions before despatching the Product.

3.7.4. Our Site contains a large number of Products and it is possible that, despite our best efforts, some of the Products listed on our Site may be incorrectly priced. We will normally verify prices as part of our despatch procedures so that, where a Product's correct price is less than our stated price, we will charge the lower amount when despatching the Product to you. If a Product’s correct price is higher than the price stated on our Site, we will contact you for instructions before despatching the Product.

3.7.5. We are under no obligation to provide the Product to you at the incorrect (lower) price, even after we have sent you a Despatch Confirmation, if the pricing error is obvious or should otherwise have reasonably been recognised by you as a mis-pricing.

3.7.6. Payment for all Products must be by credit or debit card or by PayPal. We accept payment with most major credit and debit cards, details of which are available when you pay for Products ordered. Your credit or debit card or PayPal account will be charged between the time when you place your order and when the Products are despatched.

3.7.7. Discount codes should be entered at the basket and do not apply to delivery costs unless stated otherwise. Discounts are only valid for orders placed online at VisionDirect.ie and may require a minimum order spend. The terms “discount code” and “promotion code” are used interchangeably. Here it both refers to a benefit that can be obtained by entering a code on VisionDirect.ie. Discount codes are only valid for customers in Ireland and may not be combined with other discounts or sales incentives. Discount codes can’t be used when promotional pricing is displayed and are only valid until the specified expiration date. Once the promotion expires, all items remaining in the cart will no longer qualify for the offer. The use of a discount code is limited to one code per customer. Discount codes do not represent monetary value and cannot be traded or exchanged for cash or otherwise. 

3.8. Our Refunds Policy

3.8.1. When you return a Product to us (for instance, because you have cancelled the Contract between us, or because you claim that the Product is defective), we will examine the returned Product and will notify you of your entitlement to a refund via e-mail within a reasonable period of time. We will usually refund any money received from you using the same method originally used by you to pay for your purchase. We will process the refund due to you as soon as possible and, in any case, within 30 days of the day we received your cancellation or the day we confirmed to you via e-mail that you were entitled to a refund for delivery of a defective Product.

3.8.2. If you receive faulty lenses, we can partially refund you if less than 50% of your box contains damaged lenses and we can replace your whole box or offer you a full refund to your original payment method if 50% or more of the box is identified as faulty.

3.8.3. Products returned by you within the 14 day period referred to in Condition 3.4 above will be refunded in full, including the delivery charges you paid for sending the item to you. However, you will be responsible for the cost you incurred in returning the item to us.

3.9. Store Credit

3.9.1 When store credit is posted to your account, it will automatically be applied as discount on your next purchase with Vision Direct once you reach the checkout.  If your store credit balance is greater than the value of that order, the residual amount will remain on your account and may be applied in the same way to one or more further future orders.

3.9.2 Any store credit not applied to an order by 31st December 2023 will expire and be removed from your account.

3.9.3 A store credit balance does not represent money owed to you and is not redeemable for cash.

4. Privacy policy

4.1. Scope

This privacy policy applies only to the actions of Vision Direct BV and You with respect to this Site. It does not extend to any websites that can be accessed from this Site including, but not limited to, any links we may provide to social media websites.

4.2. Data collected

We may collect the following Data, which includes personal Data, from you:

4.2.1. Information that you provide by filling in forms on our Site. This includes information provided at the time of registering to use our Site, placing an order for Products, subscribing to our services or requesting information on our Products or services. We may also ask you for information when you enter any competition or promotion, and when you report a problem with our Site. Such information may include, but not be limited to:

  • Name;
  • Date of Birth;
  • Contact Information such as email addresses, postal addresses and telephone numbers;
  • Financial information such as credit / debit card numbers;
  • Name, address and contact details of your optician;
  • An image of any contact lens prescription uploaded,

4.2.2. Information collected automatically during visits to our Site including, but not limited to:

  • Date and time of visit;
  • IP address;
  • Device type;
  • Web browser type and version;
  • Operating system;
  • A list of URLs starting with a referring site, your activity on this Site, and the site you exit to;
  • Other resources that you access.

4.2.3. Additional details of orders you place on our Site including, but not limited to:

  • Identity and quantity of Products ordered and price paid;
  • Prescription details of contact lenses;
  • Payment method and status;
  • Delivery method;
  • Discount and promotion codes including refer-a-friend referrer and referee details.

4.2.4. Details of personal communication with you including but not limited to:

  • Emails;
  • Postal correspondence;
  • Telephone call recordings;
  • Live chat transcripts.

4.2.5. Responses to surveys that we have asked you to complete for research purposes, although you do not have to respond to them.

in each case, in accordance with this privacy policy.

4.3. Our use of Data

4.3.1. Vision Direct BV is the "data controller".

4.3.2. We will retain any Data we collect in relation to orders placed on our Site for 7 years and otherwise for 3 years.

4.3.3. Unless we are obliged or permitted by law to do so, and subject to any third party disclosures specifically set out in this policy, your Data will not be disclosed to third parties. This does not include our affiliates and / or other companies within our group.

VisionDirect is part of Essilor group. By accepting these terms and conditions, you (i) allow us to share your Data strictly with companies within the Essilor group and (ii) give your express, specific and informed consent to receive emails of promotional materials concerning optical products from these companies. Your data will not be shared with any third party company. Each emails sent to you by VisionDirect and / or other companies within our group will include an ‘unsubscribe’ link.

4.3.4. All personal Data is stored securely. For more details on security see the clause below (Security).

4.3.5. Any or all of the above Data may be required by us from time to time in order to provide you with the best possible service and experience when using our Site. Specifically, Data may be used by us for the following reasons:

  • internal record keeping;
  • improvement of our products / services;
  • transmission by email of promotional materials that may be of interest to you;
  • contact for market research purposes which may be done using email, telephone, fax or mail. Such information may be used to customise or update the Site;

in each case, in accordance with this privacy policy.

4.4. Third party websites and services

We may, from time to time, employ the services of other parties for dealing with certain processes necessary for the operation of the Site. The providers of such services may have access to certain personal Data provided by you.

4.5. Changes of business ownership and control

4.5.1. We may, from time to time, expand or reduce our business and this may involve the sale and/or the transfer of control of all or part of Vision Direct BV. Data provided by you will, where it is relevant to any part of our business so transferred, be transferred along with that part and the new owner or newly controlling party will, under the terms of this privacy policy, be permitted to use the Data for the purposes for which it was originally supplied to us.

4.5.2. We may also disclose Data to a prospective purchaser of our business or any part of it.

4.5.3. In the above instances, we will take steps with the aim of ensuring your privacy is protected.

4.6. Controlling use of your Data

Wherever you are required to submit Data, you will be given options to restrict our use of that Data. This may include the following:

  • use of Data for direct marketing purposes; and
  • sharing Data with third parties.

4.7. Accessing your own Data

You can access to and correct your Data. You can also, for legitimate reasons, object to the processing of your Data. To exercise your rights, you can send a mail to help@visiondirect.ie

4.8. Security

4.8.1. Data security is of great importance to us and to protect your Data we have put in place suitable physical, electronic and managerial procedures to safeguard and secure Data collected via this Site.

4.8.2. If you choose, or you are provided with, a user id, password or any other information as part of our security protocol, you must treat such information as confidential, and you must not disclose it to any third party. We have the right to disable any user id or password, whether chosen by you or allocated by us, at any time, if in our opinion you have failed to comply with any of the provisions of these terms.

4.8.3. We endeavour to do our best to protect your personal Data. However, transmission of information over the internet is not entirely secure and is done at your own risk. We cannot ensure the security of your Data transmitted to the Site.

4.9. Cookies

4.9.1. This Site may place and access certain Cookies on your computer or device. We have carefully chosen these Cookies and has taken steps to ensure that your privacy is protected and respected at all times.

4.9.2. All Cookies used by this Site are used in accordance with current EU Cookie Law.

4.9.3. Before the Site places Cookies on your computer for the first time, you may be presented with a message bar requesting your consent to set those Cookies. By giving your consent to the placing of Cookies, you are enabling us to provide a better experience and service to you. You may, if you wish, deny consent to the placing of Cookies; however certain features of the Site may not function fully or as intended.

4.9.4. This Site may place the following Cookies on your computer or device:

Type of cookie


Strictly necessary cookies

These are cookies that are required for the operation of our Site. They include, for example, cookies that enable you to log into secure areas of our Site, use a shopping cart or make use of e-billing services.


performance cookies

They allow us to recognise and count the number of visitors and to see how visitors move around our Site when they are using it. This helps us to improve the way our website works, for example, by ensuring that users are finding what they are looking for easily.

Functionality cookies

These are used to recognise you when you return to our Site. This enables us to personalise our content for you, greet you by name and remember your preferences (for example, your choice of language or region).

4.9.5. You can choose to delete Cookies at any time; however you may lose any information that enables you to access the Site more quickly and efficiently including, but not limited to, personalisation settings.

4.9.6. It is recommended that you ensure that your internet browser is up-to-date and that you consult the help and guidance provided by the developer of your internet browser if you are unsure about adjusting your privacy settings.

5. Our Liability

5.1. Limited Liability for Products and Services Provided

The liability of Vision Direct BV in connection with any Product purchased is strictly limited to the purchase price of that Product. 

5.2. Exclusion of All Other Liabilities

5.2.1. The material displayed on our Site is provided without any guarantees, conditions or warranties as to its accuracy.

5.2.2. To the extent permitted by law, we, other members of our group of companies and third parties connected to us hereby expressly exclude:

  • All conditions, warranties and other terms which might otherwise be implied by statute, common law or the law of equity;
  • Any liability for any direct, indirect or consequential loss or damage incurred by any user in connection with our Site or in connection with the use, inability to use, or results of the use of our Site, any websites linked to it and any materials posted on it, including, without limitation any liability for, loss of income or revenue, loss of business, loss of profits or contracts, loss of anticipated savings, loss of data, loss of goodwill, wasted management or office time;
  • Any other loss or damage of any kind, however arising and whether caused by tort (including negligence), breach of contract or otherwise, even if foreseeable.

5.2.3. We will not be liable to you where we are unable to fulfil any of our obligations to you as a result of circumstances beyond our control.

5.2.4. We will not be liable to you for actions taken in response to breaches of our terms of use.

5.2.5. The foregoing limitations do not apply to any liabilities which may not lawfully be excluded or limited including any liability for death or personal injury resulting from our negligence.

6. Place of Sale, Jurisdiction and Applicable Law

6.1. Place of Sale

The place of sale for all transactions conducted on this Site is the Netherlands.

6.2. Governing Law

These terms are governed by the law of the Netherlands and all Contracts made with us for the purchase of Products will be governed by the law of the Netherlands.

6.3. Jurisdiction

The courts of the Netherlands will have exclusive jurisdiction over any claim arising from, or related to, a visit to our Site and any dispute arising from, or related to, Contracts for the purchase of Products from our Site. However, we retain the right to bring proceedings against you for breach of these conditions in your country of residence or any other relevant country.

7. General

7.1. Trade marks

"Vision Direct" is a UK registered trade mark no 3046493.

7.2. Price comparisons Table

Price comparisons are in relation to Specsavers and Vision Express. The prices used from these high street opticians are for a single box and are not part of any direct debit based scheme. These prices are correct as of May 2023.

7.3. Variations

We may revise these terms at any time by amending this page. You are expected to check this page from time to time to take notice of any changes we make, as they are binding on you. Some of the provisions contained in these terms may also be superseded by provisions or notices published elsewhere on our Site.

7.4. Your concerns

If you have any concerns about material which appears on our Site, please contact help@visiondirect.ie.

Thank you for visiting VisionDirect.ie.